Artificial intelligence (AI) technology continues to advance by leaps and bounds and is quickly becoming a potential disrupter and essential enabler for nearly every company in every industry. At this stage, one of the barriers to widespread AI deployment is no longer the technology itself; rather, it’s a set of challenges that ironically are far more human: ethics, governance, and human values.
As AI expands into almost every aspect of modern life, the risks of misbehaving AI increase exponentially—to a point where those risks can literally become a matter of life and death. Real-world examples of AI gone awry include systems that discriminate against people based on their race, age, or gender and social media systems that inadvertently spread rumors and disinformation and more.
Even worse, these examples are just the tip of the iceberg. As AI is deployed on a larger scale, the associated risks will likely only increase—potentially having serious consequences for society at large, and even greater consequences for the companies responsible. From a business perspective, these potential consequences include everything from lawsuits, regulatory fines, and angry customers to embarrassment, reputation damage, and destruction of shareholder value.
Yet with AI now becoming a required business capability—not just a “nice to have”—companies no longer have the option to avoid AI’s unique risks simply by avoiding AI altogether. Instead, they must learn how to identify and manage AI risks effectively. In order to achieve the potential of human and machine collaboration, organizations need to communicate a plan for AI that is adopted and spoken from the mailroom to the boardroom. By having an ethical framework in place, organizations create a common language by which to articulate trust and help ensure integrity of data among all of their internal and external stakeholders. Having a common framework and lens to apply the governance and management of risks associated with AI consistently across the enterprise can enable faster, and more consistent adoption of AI.