The Tipping Point by Malcolm Gladwell
Ok, everybody has already heard of/read this book (what can I say, Im slow and don’t have many opportunities to read). I thought that there were a great many interesting ideas about how things become adopted/popular. I particularly enjoyed the writing style which I found to be engaging without being chatty.
I also enjoyed the book because it is the sort of thing that helps me in my job, which is largely about trying to make complex things understandable and influencing people to take action on them based on the benefits.