What if we reviewed movies that same way that we review tablets? That is, don’t rate them based on their own merits but always relative to some other popular movie, allow lots of subjective, unsupported assertions and conclude that popularity equals quality. So if we assume that Spiderman was the benchmark du jour, it might go something like this:
Avengers had quite a few popular characters in it, but the fatal flaw was that there was no Spiderman. However, everyone noted that many of the characters closely copied Spiderman in having an alternate identity, special powers and a snazzy costume, it was clear that these were to make the characters more like Spiderman, who is the leader in the super hero space. While the movie was entertaining, it just didn’t have the same flow and ‘ease of watching’ that Spiderman did. And while we paid less to see the Avengers at a matinee, the quality of Spiderman clearly made it worth the extra ticket expense because everyone knows that Spiderman is just a higher quality product. We are sure that the Avengers might appeal to some people; we still believe that Spiderman is the best movie there is.