Holiday Shopping And The Sheeple

I am a bit amazed at the manufactured frenzy that is Black Friday and Cyber Monday. It seems that each year the press does their very best to hype something that really doesn’t have a need to exist any longer (and probably doesn’t for the majority of people).

There really is no reason for people to be pitching tents in front of retailers the day before Thanksgiving so they can be first in line for the big ‘deals’. Is this really more of a social thing than a necessary thing? Do this people not value their own time? Or do they (the sheeple) do it because the press tells them that is what they should do? Are the press trying to justify their repeated (if not specious) claim that the day after Thanksgiving is ‘the busiest shopping day of the year’ when actual facts (something that journalism in this country seems to have only a nodding acquaintance with of late) show that the weekend before Christmas is typically the busiest shopping day. The only thing that I bought on ‘Black Friday’ was a couple of pints at the pub – well away from the shopping mayhem.

The ‘Cyber Monday’ hype is another head scratcher. I could see how this might have been significant a decade ago when most people didn’t have high speed internet connectivity at home and availed themselves of their employer’s internet pipe after returning from Thanksgiving holiday. But now most people *do* have high speed connectivity at home. And not only that, they have high speed connectivity at home the other 364 days of the year as well; so there is no practical need to wait for a specific day to do their online ordering. In fact, quite a few folks I know begin shopping online as early at October to insure that they get the selection they want and have plenty of time to deal with backorders and special orders.

Figure it out folks. Don’t believe the hype.

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