Mobile Data End to End

Mobile applications have come a long way, but still have plenty of ground to cover. Much of that has to do with the lack of consistency in web sites ability to deal with mobile devices. Google Maps for Mobile is a perfect example. GMM is a slick app that runs on most smart phones. The mapping is fantastic; it’s that the linking isn’t very well thought out.

For example, using GMM you can find a restaurant near you on the go, but when you try to read a review or other linked info that GMM provides it is often very painful (if it works at all). Sites like Zagat (and others) are still utilizing the tired Flash-encrusted site designs that do not play well on mobile devices. The ironic thing is that Zagat is offering a new mobile site — but GMM is not using this for its links. Perhaps Google could be a little smarter around where they source their linked content when the browser/app is a mobile client.

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