If you are a total newsfeed and IM junkie, you can combine these to add to your own personal information overload by using immedi.at Using this site, you can be notified via MSN Messenger, Yahoo Messenger, Google Talk, Jabber, and AIM/ICQ of things of interest in your news feeds. From their site:
Use immedi.at to be notified instantly when:
* news on a certain topic is posted
* your competitor does something of interest
* something interesting happens with a favorite sports team
* your name or company is written about
* you receive new email
The second to last bullet seems a tad on the Narcissistic side, but, hey, every one has different needs.